Future Of Fashion Industry After COVID

This pandemic has put many industrial sectors at risk. The COVID-19 has unstable the fashion industry. However, if we look back before the pandemic the fashion industry was making great progress. The COVID-19 has altered all the things. If we check history, the fashion industry was not affected this badly as before. Industries, shops, fashion designing events, everything was halted. Many analysts think that the fashion industries are reset. The fashion industry comes under the biggest and most earning industry. There was a continuous growth of revenue in the clothing market. People used to spend most of the time searching for new styles of clothes for different occasions like party clothes, casual t-shirts, designer kurta, designer saree. However, this pandemic halts the public from buying new clothes. There were no new seasons events globally and the launching of new brands. As people were isolated in their homes, there was no need to buy new clothes.

Let us discuss what mark will be left on the fashion industry by the COVID-19. And what will be the future of the giant industrial sector which is the fashion industry?


1. Reduction in buying clothes:

As many people spent their time at home because of lockdown, there was no need to buy new clothes. So, this was also putting the huge impact that people who use to buy new clothes after a few months, there were no-sells. There is a huge change in the consumption of clothes, people are trying to mend and repair their old clothes, which is a good thing. Through this, the recycling of clothes is possible which is great for our environment also. Not to buy in bulk quantity, however, buy the best quality of clothes. There is also seen that resale platforms are also earning through second-hand clothes. People are showing their interest in buying used, repaired clothes which are also impacting the fashion industry. There will be less buying of new clothes, so somehow the fashion industry faces less generation of their revenue.

2. Health, safety, and pays of tailor workers:

We have seen that many fashion brands use to delay the payments of their workers, and most of the time they do not get paid. There were strikes by garments workers against fashion brands for their rights to get fulfilled. However, in this hard time of the pandemic, brands now realizing the needs and rights of their garment workers. The health issues have been the priority of their garment workers. Also, they are being paid what they deserve.

According to different surveys, people think that it is better to pay and provide health treatments to workers as compared to retraining the workers.

Governments, fashion industries globally are understanding the fact that health factor is important to be maintained for garment workers.

If the garment workers are healthy and receiving payments on time, he/she will provide the best quality of work for the fashion industry. So, brands can get full output from the garment workers in this pandemic situation.

3. Digital models instead of physical mannequins:

Most people do not satisfy with the clothes until they see how it will appear on their bodies. However, in times of pandemic, it is not possible to physically wear clothes. So, fashion brands are trying to bring such technologies that help their customers to feel like they are shopping physically. Many fashion brands start their digital catwalks, virtual mannequins, online shopping by creating their e-commerce website.

It is a great advantage for fashion brands, for example, if they are going to launch new articles of designer sarees or designer kurta and somehow, they got late for launching the articles because of any reason, they can publish digitally on their e-commerce website. And customers can pre-order their clothes and can be delivered to them when they are available. They just need a good e-commerce website for this purpose, so that their customers do not face any trouble.


4. Brands fashion weeks:

As there are strict restrictions regarding huge gatherings and traveling, fashion weeks are switched digitally. Catwalks are done by models; however, the public is not there to appreciate them. People can remotely see catwalks while staying at home.

5. Covid-19 impacts on the dress we wear:

This is early to say if this pandemic will change the mindset of the people of how they usually dress or not. However, somehow it has put some impacts on people thinking regarding their outfits. People now prefer dresses which can wear currently and for the long-term. The change in people’s dressing can be altered by designers only. The designers must understand all the previous cultures of people dressing and provide them suitable designs for them.

6. Great loss faced by big fashion brands and retailers:

Due to COVID-19 fashion brands and retailers have lost a huge amount of money. Not only that some brands have close their stores in some cities, while some got bankruptcy, and some have reduced the number of employees in their companies. No fashion brand or retailer can say that they are not affected by this pandemic. We have some companies' names that are affected by COVID-19.


This pandemic has put lots of businesses at risk. Many got closed as soon as they get started. The fashion industry somehow struggling and trying to overcome this loss. People now mostly first think of their health issues before doing shopping. The essential wear with the outfit is now facemask, as people are threatened by the great virus. People want to buy outfits which can be wear for a long period. The formal dresses have switched to night-dress outfits, as people are living their lives in lockdown. Most of the time they wear pajamas with a casual t-shirt. After the COVID-19, people still wear sustainable clothes.